Starting a Christian Counseling Practice: Website & Logo Design

Developing The Perfect Website & Logo For Your Brand

Website and logo development and design are essential to the success of any small business. Consumers will turn away from your business if you have an amateur or clunky website, even if you provide a quality, much-needed service. Your website is often a potential client’s first exposure to you and the services you offer, so you want to make sure it draws them in and engages them.

75% of consumers judge how credible a company is by the look of the company’s website. A poor website design tells potential clients they shouldn’t take you seriously. It takes less than half a second for consumers to form an opinion about your business based on their first glimpse of your website. That first glimpse decides if they’re going to stay on your website to see what you have to offer, or leave and turn to one of your competitors.

The Power of a Great Logo

A memorable logo and great website design are an important piece of your brand. A unique logo will bring your business to mind wherever it’s used. Think of the Target, Apple, or Amazon logos. All three are very simple yet powerful designs that immediately direct the consumer’s mind toward those businesses and the products they sell. A well-designed logo can give potential clients a quick idea of what your business is about, ignite their curiosity, and lead them to learn more about what you do. Logos can be dynamic. You can decide what goes into your logo and what you want it to say about you.

10 Things to Focus on in Christian Counseling Website Design

Developing a logo and website for your brand can seem a daunting task, especially if you have no experience. Fortunately, there are many tools and resources available to help you get started. In my consulting sessions, I recommend a reputable website developer who can get you set up with a website that fits your brand and runs efficiently. If you’d prefer to set up your website yourself, I provide guidance on using build-it-yourself website platforms like Squarespace. 

As you think about your website design, it is important to remember who your target audience is. Picture your ideal client, and then visualize a website that would attract that ideal client. Great web copy is essential for reaching your ideal client and turning prospects into clients. You also want to create a website that is true to your brand, your mission statement, and what you offer. The intersection of what your ideal client wants and what best represents your brand is where you will find the sweet spot in web design. 

If you’re struggling to picture your ideal client or conceptualize your brand, consider booking a consulting session with me. I want to help you make your business marketable. I am passionate about supporting Christian counselors in their efforts to start their own practices, including guiding you through website and logo design.

Design Components

Here are 10 things you need to keep in mind to create a website that runs fast and smooth, looks professional, and engages consumers.

Fonts

Certain fonts work well together, and others do not. Mismatching fonts distract readers from the information you’re trying to convey. On the other hand, you want at least two fonts represented on your website to give it a more dynamic look.

Layout

You may choose to use a one-page continuous scroll layout or a multi-page website layout. Whichever you choose, your layout needs to flow smoothly and make sense. Most consumers want to see an explanation of your services or product right on the homepage, so don’t bury your services in a sub-page. Think through what your ideal client is looking for and arrange your website layout accordingly.

Images

Images are a great way to add variety to your website. They can break up blocks of web copy and give a reader’s eye something visually interesting to consider. Images greatly impact the feel of your website. If you’re going for a serious business feel, you might use photos of city skylines or office buildings in neutral tones of gray or steel. If you want a more cozy feel, you could use photos of reading nooks or coffee shops in warm tones of cream, tan, and dark brown. Again, this is where it’s important to think about your brand and what your ideal client wants.

Colors

Just as the colors in the images you use can direct the feel of your website, the same principle applies to the colors of your website. You want to avoid colors that clash or are harsh on the eyes. Bright colors might catch attention, but too much of them can be distracting. Ideally, the colors you use will complement one another, provide a unified design across your website, and be easy on the eyes.

Content Components

Homepage Directed at Your Ideal Client

Your homepage will be the first thing potential clients see when they visit your site. You want them to see it and immediately know you can help them. Let’s take a look at my website as an example. The first fold on my website has a heading: “Christian Counseling: Helping you through all life’s challenges,” a subheading: “Welcome to Truth & Grace Counseling, your trusted source for Christian Counseling in Oklahoma and beyond,” and a call to action (CTA): “Book Now.” It tells potential clients what I am about, what I offer, and how I can help them, right away on the first section of my website. Sometimes that’s all it takes to turn a potential client into a client. 

A Visually Appealing Services & Rates Portfolio

While some people will respond to the CTA in the first fold of my website, others will see that information and want to know more, which leads them to scroll down and see the services I offer. Your services and rates should be short snapshots, one or two sentences to let people know a little bit more about your services without getting bogged down with details.

About Me Section

Shortly after that is an About Me section, where I list my credentials so potential clients know I have the education to back up my practice. This is the space you can use to communicate your education, credentials, licenses, and other practical information, as well as your mission statement and values if you so choose. It should be only a few sentences in length so you don’t lose the reader’s attention.

Contact Me Information

Finally, there is a Contact Us form. Consumers want to know you are easy to get in touch with, so a contact form is necessary.

Blog

Next to the contact form, I also have a link to my blog. Blogs are not mandatory, but they are a great way to boost your website’s ranking on popular search engines and draw in more potential clients. Additionally, if you are posting regularly on your blog, you are proving that you are staying relevant on current topics.

Testimonials

Again, testimonials are not mandatory, but they can help assure potential clients that others have found your services helpful.

It is important to remember that these are all just general guidelines. You may find that something different works for you.

Truth & Grace Christian COunseling Consulting Sessions

Building your own website, even with the help of a website developer, can feel overwhelming, especially if you’ve never done it before. I felt the same way when I was getting started with my practice. That’s why I include website and logo design in my consulting services.If you’re thinking about starting your own practice but feel overwhelmed, I encourage you to consider contacting me about a consulting session. Truth & Grace Consulting is designed to fit your schedule. Zoom sessions are offered in one hour increments, or if email is more your speed, I offer daily emails Monday-Friday for one month. The sessions are client-led, where we focus on what you want help with. If you know you want help but don’t know where to start, I will start with a guided approach and ultimately move into what you want to work on, as you become more familiar with the process and where your weaknesses are. My goal is to make your Christian Counseling practice marketable and I am open and flexible to any questions or needs you may have. Learn more about my consulting services here.